SEO Trends You Should Know About

If you’re a business owner, it’s important to keep up with the latest trends in search engine optimization (SEO). SEO is about getting your page found by people who are looking for what you have to offer. It’s not always easy to know what new behaviors might affect your business, but there are some common trends that can help you stay on top of things. Here are five things you should know about:

Mobile-friendly websites

Mobile-friendly websites are websites that work well on mobile devices. They are more likely to be indexed by search engines, more likely to be visited by mobile users, and more likely to be converted into apps than non-mobile-friendly websites.

A major advantage of having a mobile-friendly website is that it means you can use your content across all platforms without having to change anything at all!

Video Optimization

Video optimization is a great way to attract visitors, engage them, and convert them. It’s also an excellent way to build trust with your audience, build brand awareness and create a lasting connection between you and your customers.

Here are some tips for video SEO:

  • Titles should be short but descriptive (think “How To …”). The longer the title is, the harder it will be for people to skim through content without clicking on something else first; therefore, try keeping things under 30 seconds at most.
  • Highlight specific benefits of using video over other types of content such as written text or images by adding numbers next to each benefit so that users can quickly scan through all possible benefits without having trouble understanding what exactly these things mean (e.g., “4 Ways This Video Could Help You Grow Your Business”). This will help draw attention toward where they need help most when making decisions about which type of content works best based on their needs/wants/desires!

Hybrid content

Hybrid content is a combination of text, images, and video. It can be used to increase the number of pageviews on your website.

Hybrid content has become popular in recent years because it’s easy to create and use. You just need to add some information about your business, but it also gives users an idea about what they’re going to see when they click on different parts of your site.

Responsive websites

Responsive websites are the most user-friendly way to create a website. They’re optimized for any device, so your visitors can access them on their smartphones, tablets, and laptops—no matter where they are in the world.

Responsive websites are more secure because they use fewer resources than nonresponsive sites and therefore don’t require as much horsepower from their servers (which translates into lower costs).

They’re also more efficient because they don’t waste time with extra images or Flash animations that aren’t needed if you have a responsive design instead of one that needs to be downloaded before showing up on the screen.

Voice search and voice assistants

Voice search is the use of voice to search for information. Voice assistants are computer programs that listen to you and respond, often with an answer that’s not found on a traditional search engine. They can be used by themselves or in conjunction with your smartphone, tablet, or other devices.

Voice assistant usage has increased significantly since its introduction in 2014, according to Google Trends data shared by Search Engine Journal (SERP). As of 2018, more than half of all global internet users had downloaded at least one app designed specifically for voice recognition purposes—and this number is expected to grow over time as more people learn about how it works!


Personalization is the process of tailoring content to a user’s specific needs and preferences. It can improve user experience, engagement, and retention.

Personalization helps you target your audience more precisely by using their behavior on the site as an indicator of what they want or need. This means that if someone likes a particular product listing in the search results, you may show them similar listings on other pages within the website or app—and so on! You’ll get more relevant search results from this kind of personalization approach than traditional keyword stuffing algorithms do because it takes into account user behavior rather than just keywords alone (which often leads us down wrong paths).

Personalization has been used for years now but it’s only recently becoming mainstream thanks mostly due its success with Google Adwords PPC campaigns where advertisers were able to target users based on their location or interests by using third party data collection services like Facebook Pixel (which collects information about how users interact with websites).

Social Media Optimization (SMO)

Social media optimization (SMO) is the process of optimizing a website for social media platforms. SMO can help you increase the number of visitors to your website and it’s an easy way to get started with SEO.

Social media optimization is not just about posting on Facebook or Twitter; it involves paying attention to all of the different ways people share information online, from sharing posts via email and text messages to liking pages on Facebook or following brands on Instagram. If you’re not sure where each type of user will interact with your content, then this type of strategy may not be effective for improving its visibility in search results—but if you have a clear understanding of how users find content online and what types of information they rely upon when deciding whether or not something deserves their attention (or clicks), then SMO becomes much easier!

These are some of the trends that you should be aware of.

These are some of the trends that you should be aware of because they’re important for SEO:

  • The use of voice recognition software. More and more businesses are using this technology to enhance customer experiences with their products or services.
  • Social media trends: Instagram grew by more than 1 million users in 2018 alone, which means it’s a great place to find new customers and engage with them directly on their own terms (if you’re not already). If you want your brand to stand out from competitors’ social media accounts, make sure you have a presence there too!
  • Artificial intelligence (AI) has become an increasingly important tool in many industries—and no wonder! AI can help us understand our customers better than ever before through facial recognition software and voice analysis tools like Siri or Alexa—but only if we invest time into training these systems first!


The SEO trends listed above are just a sampling of the many changes that the industry is seeing. There are many more changes on the horizon, including machine learning and artificial intelligence, which will make it harder for humans to do what they used to do. This is a very exciting time for content marketers who want their businesses to succeed in today’s world.

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